Segmenting your mailing list makes it easy to send your subscribers content that they care about (and at the right time).
Segmented email sends usually receive 14% more opens, 64% higher clicks and 9% fewer unsubscribes than unsegmented ones. Also, it reduces the number of spam complaints.
There is an overwhelming number of ways you can segment your list. You should think about the relevant segments while building it. An online fashion retailer, for instance, can get great results segmenting on gender. Showing the men’s items to men and women’s’ items to women. But if they combine it with size and style preferences they can level up to even better results.
Discover more great ways how you can segment your mailing list in the articles below.