05 / Best practices for effective Call-To-Action

Having an effective call to action is an essential part of any email marketing campaign. It’s the final gateway before a reader converts. Readers typically just quickly scan the email, rather than reading it all.

When a person opens an email, one of the first things that he/she should see is CTA.

Know what you aim to achieve in sending an email. Just one main thing. And provide clear CTA for your customer.