06 / How to use email automation

Imagine a new client signs up to your mailing list but doesn’t receive any confirmation or welcome email. Now the person feels like you don’t care about him.

Most automation campaigns involve the sending of triggered emails, usually in response to a user's browsing and purchase behavior on a website.

Here the email automation comes to the rescue. It has almost infinite potential for introducing yourself, onboarding, and engaging with customers.

Find out the best practices in email automation and how to make it personal: